The Newspaper Society has launched a video competition allowing members of the public to choose their favourite Local Business Accelerators regional winning business ahead of the LBA Grand Final at the end of the month.

Video interviews with the owners of the 12 regional winners - the winner from the West Midlands was recruitment firm Alexander Daniels which successfully pitched to the Birmingham Post - can be watched at and viewers can vote for their favourite before midnight on June 24 using the online poll.

The winner will then be announced at the LBA Grand Final at the end of June, alongside the campaign’s overall winner as selected by an independent judging panel.

The People’s Choice is a separate award and the vote will not affect the decision on which business will be crowned the LBA champion.

LBA is a national initiative by the local media industry to boost local business. It has the backing of high profile figures including David Cameron, the CBI’s John Cridland and Business Secretary Vince Cable.

More than 3,100 promising young businesses across the UK applied for a place on the scheme with successful businesses winning free advertising in their local paper and mentoring from local business leaders.

A judging panel led by LBA’s national ambassador Deborah Meaden, of Dragons’ Den, whittled down entries to a shortlist of 12 regional winners who are in with a chance to be crowned overall LBA champion and win mentoring from Deborah.

Shortlisted businesses come from a variety of sectors and include a brewery, a confectionery maker, a recruitment consultant and a maternity wear retailer, and a communications company.