Broadcasting expert Llewela Bailey has joined Birmingham-based Prominent Media and Communications to head up its media training service.
Ms Bailey, one of the most familiar faces on regional television, has a wealth of experience in broadcasting, having worked in the industry for almost 30 years and acted as a main anchor for ITV Central in the West and East Midlands for two decades.
She joins Prominent, founded by Steve Holden in 2010, to launch the business’s new media training operation, which will see key company spokespeople offered expert behind-the-scenes and front-of-camera training to increase confidence in dealing with the media.
Mr Holden said: “Next month, Prominent will be two years old, and we’ve gradually developed the business to incorporate PR, copy-writing and social media support.
“Media training is something we’ve been keen to offer to clients for some time, but it was crucial to find the right person to front the service – we wanted someone who exuded professionalism and confidence, but who was also instantly recognizable. Llewela fits the bill perfectly, and with her down-to-earth, approachable and reassuring attitude, she immediately puts clients at ease and helps get the best out of them.”
Ms Bailey joined BBC Radio in the early eighties as a reporter. In 1988 Llewela entered the world of television as a sub-editor for ITV Central and by the mid-nineties she was part of the main presentation team, seen nightly on the station’s flagship show, Central News.
Prominent Media and Communications, based at Vienna House on Birmingham International Park, was launched in March 2010 following the departure of Mr Holden from Worcestershire-based PR company Haswell Holden.
He has more than 25 years PR experience and established his first PR and marketing business in 1998.
The Prominent portfolio includes the Serious Games Institute, Kendrick Homes, national serviced office accommodation specialist Executive Communication Centres, and leading edge veterinary practice Manor Vets.