Kidderminster-based jewellers TH Baker has landed major business with online retailer Amazon thanks to a new system called eSPOSURE - designed specifically for shopping websites.
The system - a search engine proactive website product - helps companies to achieve high rankings on listings such as Google and other well-known search engines.
Spokesman Simon Collingridge said: "We have worked with TH Baker over the last 18 months developing their online shopping facility, changing and expanding their site to meet the needs of their ever expanding online shopping business.
"By mid-2007 eSPOSURE had helped secure TH Baker as the largest watch sales website within the UK.
"It now ranks fourth on Google for the word 'watches', with Amazon taking a number products onto their own site, which then helped secure substantial sales over the Christmas and New Year sales period."
TH Baker director Andrew Higgs said: "We are absolutely delighted with the product.
"Over the Christmas period we far exceeded our predicted trade targets with interest continuing to grow. "In March 2007 we set a very ambitious target for Christmas and we were all absolutely thrilled when we not only achieved it, but doubled it.