The most expensive Jaguar ever built is set to be one of the stars of the show at the forthcoming Birmingham Made Me Design EXPO.
The plug-in hybrid C-X75, which is set to cost around £750,000, will be exhibited at the event at the Mailbox which takes place from June 15 to 22.
The event – the brainchild of business and academia partnership IDEA Birmingham – is a celebration of industrial design in the region that will see a host of events and exhibitions at the city centre venue throughout the week culminating in an awards ceremony to bring it to a close.
The project has been driven by Birmingham City University with support from names such as Jaguar Land Rover and Aga.
Vince Cable, Secretary of State for Business Innovation and Skills welcomed the initiative to foster greater levels of collaboration between higher education and the design and manufacturing communities.
He said: “We welcome the inaugural Birmingham Made Me Design EXPO and awards especially given its aims to highlight the importance of design-led manufacturing in Birmingham and the Midlands and the role the region has played through design in improving the quality of life for people around the world.”
The free event will feature more than 100 exhibitors from business and education and will incorporate a ‘Design Fringe’ programme with more than 20 art and design seminars, events and activities which will be led by design leaders.
As well as JLR’s latest concept suppercar – the first time it will be shown in the UK – visitors will also be able to see exhibits ranging from Dunlop’s TT racing bikes to Acme Whistles’ first police whistle.
Ian Callum, RDI, director of design at Jaguar and founder director of IDEA Birmingham, said: “Within the next five years we will put Birmingham and the Midlands on the map by showcasing upcoming graduate and entrepreneurial talent driven by business and university collaborations.”