A Shropshire company has turned to the worldwide web to fight off competition from the Far East.
InsertsDirect.com Ltd was launched in 2004 to compete against low cost imports from China, and is an online source for the supply of insert related products for plastics, wood and sheet metal applications.
Although the company enjoyed some sales in the beginning, it struggled to attract customers to its www.insertsdirect.com website. Over the past two years, the company has carried out a programme of e-marketing, website development and search engine optimisation – a simple but effective way of enhancing a company’s ranking on search engines such as Google.
The company says it now finds itself on the front page of all major search engines when a number of key words are typed in. That has led to more enquiries, and ultimately, a significant increase in the numbers of customers taking advantage of the low prices available on the internet.
Managing director Philip Schofield said: “It’s great to come out top in a search engine if someone types in ‘inserts direct’, but the vast majority of potential customers won’t be looking for us specifically, but will be looking for a supplier for one of the products we sell.
“It’s absolutely vital that we are on the front page of a search engine if somebody types in the words such as, say, ‘threaded inserts, ‘wood inserts’, ‘T-Nuts’ or ‘Screw Anchors’.
“Our optimisation has worked so successfully that we are now comfortably on the front page for those items and many more that we sell, resulting in a significant increase in overall sales.”