Birmingham has a new marketing agency following a management buyout of the marketing arm of a major global print and communications specialist.
The new company, MADISONSOHO, was formed out of the creative, management and client services line-up from DG3’s marketing business and will operate from Birmingham and London.
The deal, led by managing partner John White, executive creative director Daniel Vigrass and client services director Peter Keevil, was backed by Factor 21 and Lloyds TSB.
MADISONSOHO managing partner, John White said: ‘We are delighted to have done the deal with DG3.
“It was strategically right for them to divest the creative marketing arm and the buyout provides a solid platform for us to really grow and evolve as an independent agency.
“As the market moves away from traditional advertising, MADISONSOHO is set to offer support that will deliver real results, particularly in the current climate.
“We have cherry-picked the services that clients want and can see the benefit from, such as online and digital web services, to create a strong proposition.
“We are in the enviable position of having an established business right from day one thanks to the fantastic support we have received from existing clients and the energy and drive that has already gone into securing new ones,” he added.
MADISONSOHO, which focuses on the lifestyle, retail and leisure sectors as well as the corporate investor and financial sectors, will move to new offices in Birmingham’s Baskerville House in early August and will also open a London base in St Mary’s Axe at the start of September.
The firm, which has ambitious growth plans and is currently expanding its team, said its driving ethos was to draw on the marketing and creative services and growth areas such as web and new media.
The new company is inheriting an impressive client list from DG3, including Bullring, IMI and Anglo American, who will sit alongside new wins such as the Kingfisher Shopping Centre in Redditch.