The very best of Birmingham innovation, design and business acumen is going on show in the city tonight.
Birmingham City University is spearheading IDEA Birmingham, a collaborative network of the city’s universities with the support of businesses and public sector leaders.
The initiative will unveil a ‘preview exhibition’ showcasing what the Midlands offers the world in innovation, design and other key areas.
The event, hosted by Dr Phil Extance, Pro Vice Chancellor, Aston University, is being held at Conference Aston from 6pm, providing the opportunity to showcase some of the best of Birmingham.
Beverley Nielsen, Director of Employer Engagement at Birmingham City University, who is behind the initiative, said: “Our event is intended to be a taster of what can be expected from the IDEA Birmingham Expo and Awards next year.
“We are delighted that so many industry and thought leaders are taking part and helping to showcase what the region has to offer.
“The Midlands is bursting with talent, successful businesses and home to some of the world’s leading brands and it’s important we demonstrate what we are capable of to encourage further investment into the region.”
Keynote speaker Ian Callum, chairman of IDEA Birmingham and Design Director at Jaguar, together with a host of other successful champions of industry and education in the region, will be outlining plans for IDEA Birmingham Expo & Awards 2012.
Mr Callum added: “It is my firm belief that design and manufacture could be the answer to our economic problems given the intellectual and creative capacity represented in that.”
Beverley Nielsen added: “The economic climate is tough both at home and abroad.
“As a collaborative partnership, we need to work together to help market what we do and our capability for the future as well as for now.”
Members of IDEA Birmingham include Jaguar, AGA Rangemaster and Morgan.