ACR Heat Products has appointed Birmingham PR consultancy HTPR to handle its public relations brief.
HTPR’s proposed strategy will see an extensive national consumer media relations programme, with particular focus on key seasonal heating features, while also building on ACR’s retailer support.
Vicky Naylor, marketing director for ACR Heat Products, said: “HTPR’s innovative and creative approach to the brief, coupled with the team’s sound understanding of our business, really impressed us.
“We’re confident that we have the right agency in place to help raise awareness of our company.”
Bron Eames, managing director of HTPR, added: “We are delighted to have been appointed by ACR and with our track record for securing measurable results for clients in home and lifestyle PR, we are ideally placed to help them drive their business forward.”
Based in Tyseley, Birmingham, ACR Heat Products has more than 25 years experience in the stove industry, importing wood burning, multi-fuel, gas and electric stoves from Europe and North America into the UK.