Birmingham-based marketing agency, HotHouse Integrated Marketing has opened the doors of new London address.
The company's office in Wardour Street, Soho, was launched as part of plans to bolster the agency's presence in the South.
Hothouse said it would now be stepping up the hunt for senior London-based talent to oversee its operations.
Julia Wild, joint managing director of HotHouse Integrated Marketing, said: "We are delighted to be strengthening our business through extending our marketing services to London. It has always been important to give the company a presence in the capital, however we didn't want just a token gesture with a meeting room and a kettle.
"It's often a struggle to really offer a comprehensive level of service if you can't be at the client's offices at the drop of a hat.
"Even with the popularity of video conferencing and sending creative digitally, it's often a struggle to provide personal quality service we think our clients deserve. Our clients enjoy coming to visit our HQ in Birmingham, but it is time to offer clients the convenience of London meeting facilities and to position ourselves for expansion in the capital."