A new West Midlands-based agency is celebrating after winning a hat-trick of accounts within a month of opening its doors.

Limegreen Communications was established by the former head of PR for Spirit Pub Company and Punch Taverns, Sarah Perrins and Jo Mathers, who headed up Spirit’s public relations activity and prior to that was PR director at Birmingham-based Seal.

Limegreen’s clients include Lean, a Birmingham based digital marketing agency focusing on the charity and social enterprise sectors, the Burton Breweries Charitable Trust (BBCT) and the European account for pneumatics company SMC.

Ms Perrins said: “Jo and I have been in the industry for over 20 years and felt it was time to use our expertise to form a new consultancy with a twist. We have that rare combination of in-house and agency experience, together with knowledge of working with FTSE 250 companies and believe in developing reputations and brands from the inside, out.

“We’ve been up and running for just over a month and are delighted to have secured three major accounts already. As the economy remains uncertain, businesses are looking for alternative options to the traditional agency set-up. Working with us gives clients access to senior consultants, hand-picked for their expertise and selected to match their brief.”