Midlands firms are displaying a “noticable change in attitude” towards energy-efficient technology, it has emerged.
“Persuading companies to invest in green technology today is like pushing at an open door,” says Vanessa Landreau, marketing executive of Telford-based green tech firm Maxsys.
With fuel prices rising, it is hardly surprising that businesses are turning their attention to technologies that can boost their energy efficiency.
However, with budgets being slashed, Miss Landreau warns that for most companies, investing in green tech is contingent on two things:
“Businesses want to know that the technology is proven – that other companies in their sector have found success. They also need assurance that the technology will pay for itself quickly.”
Miss Landreau added: “Implementing green technology, like magnetic fuel treatment, can provide fuel savings but without the capital investment associated with replacing equipment.”
Maxsys has been installing its fuel systems at industrial sites across a range of sectors for more than 5 years, but recent months have seen a surge in demand.
Miss Landreau said: “The market is definitely opening up to innovative technologies. Energy efficiency is a smart way of saving money.”