PR and marketing agency Gough Bailey Wright has been appointed to promote a walking and outdoor holiday company.
The Bromsgrove-based agency is working with HF Holidays on a new PR campaign to promote its existing UK holiday and overseas packages as well as supporting new property and destination launches.
Gough Bailey Wright will also assist HF Holidays' in-house social media department.
Founded in 1913, HF Holidays accommodate more than 50,000 guests and this new campaign will run alongside an image re-brand.
The agency's managing director Sue Bailey said: "Our leisure and tourism portfolio is strong and we are very proud of the awards we have secured for our creative campaigns in this sector.
"The PR team developed an exciting and creative pitch and we are looking forward to implementing these ideas with HF Holidays."
Laura Sims, head of sales and marketing at HF Holidays, added: "We were looking for really original, innovative and creative ideas to get our brand talked about.
"Gough Bailey Wright brought an exciting, fresh campaign to the table and we didn't hesitate about making them our partner of choice, we can't wait to get started."