Bromsgrove-based marketing and communications agency, Gough Allen Stanley has helped to ensure Europe's first and only "Thomas Land" received a first-class unveiling.
The agency, located in Kembrey House, Worcester Road, spearheaded the exclusive VIP and media launch of Drayton Manor Theme Park's new £5 million attraction, which is based on the ever-popular childrens' series Thomas & Friends.
The work involved in the launch included the design, production and distribution of hundreds of invites, preparation and compilation of press packs, arranging a visit to the attraction by almost 100 primary school children and their teachers, as well as photography.
Gough Allen Stanley also co-ordinated the launch day for journalists from local and regional newspapers, magazines, radio and television stations. This included filming by the BBC and ITV Central, as well as supporting a live radio broadcast from the event by Touch FM.
The agency has handled the PR and media relations for the theme park, which is near Tamworth, Staffordshire, for over 10 years and previously organised the launch of some of its rides, including The Bounty, G Force and Maelstrom.
Sue Bailey, managing director of Gough Allen Stanley, said: "It was a very successful launch and we were able to secure great media coverage for our client, which was down to the passion and drive shown by our team."
Thomas Land features 12 rides, based on characters including Harold the Helicopter and Cranky the Crane. Central to the attraction is Knapford Station from where a special Thomas the Tank Engine train takes visitors on a journey around the attraction.