Fort Dunlop-based Golley Slater is to become the UK’s representative of ICOM, an international network of independent advertising agencies.

ICOM has 77 members in 58 countries in Europe, Africa, Latin America, Asia/Pacific and North America doing business all across the globe.

Golley Slater Birmingham advertising managing director Andy Walton said: “ICOM is an ideal solution for clients that don’t want big international networks full of bureaucracy, politics and mergers.”

“The network’s mission is to provide effective integrated communications resources for clients who want global resources via their local agency but with a consistent and involved agency management that thoroughly understands local markets.

“This is a terrific opportunity for Golley Slater and our clients.

“We have a number of clients with growing international businesses and becoming ICOM’s UK agency will add value to our service and USP.”

“Each ICOM agency has in effect 90+ branch offices, access to non-proprietary information and the advice of more than 70 other chief executives.”

Founded in 1950 in the US as the National Federation of Advertising Agencies, ICOM became the International Federation of Advertising Agencies in 1980 and adopted its current name in 1998.

Golley Slater, formed in 1957, now has a turnover of £68?million and clients include Twycross Zoo, TK Maxx, British Army, Greggs and Ideal Shopping.