Golley Slater has been commissioned by Twycross Zoo to launch its new Himalayan centre attraction, home to the zoo’s snow leopards.
Following on from the agency’s recent Twycross Zoo advertising campaign, Golley Slater is responsible for publicising the centre opening via a series of television advertisements, scheduled to be aired throughout the summer.
It will also manage local marketing activity in order to drive awareness of the new centre and its offers.
Joe Ivory, creative director at Golley Slater said: “This work continues the award-winning campaign which was commissioned last year and brings the same sense of child-like fun to the zoo’s brilliant new Himalayan centre.
“The last advertising campaign increased visitor numbers to the zoo by 132 per cent and we anticipate this one to be equally effective.”