Galaxy Birmingham was celebrating last week as it reached a new high in listening figures, according to the latest radio industry data.
The number of people tuning in on an average week – weekly reach – was up 18,000 at Galaxy Birmingham quarter-on-quarter, putting its weekly reach at 414,000 – the station’s highest ever.
Galaxy brand programme director Mike Cass said: “It’s phenomenal. We’ve spent a lot of time trying to understand our audience and we put the figures down to the fact presenters are real and relatable to listeners.
“We think it’s the biggest complement if listeners want to go for a drink with the presenters and they are classed as friends.
“We’ve worked to reposition Galaxy as a mainstream but credible radio station with good entertaining presenters.”
Sean Coleman’s drivetime show on Galaxy was ahead of Radio 1’s Scott Mills in terms of weekly reach in Birmingham for the second quarter running – hitting 205,000 over Scott Mills’ 193,000.
Galaxy’s sister station 100.7 Heart FM, held onto its crown as the number one radio station in the West Midlands, even though it saw a dip in weekly reach from 822,000 in the previous quarter to 800,000.
BRMB notched up an extra 5,000 listeners, up to 424,000 from 419,000.
BRMB regional director Adam Bridge said: “This is the fifth consecutive survey showing growth in reach and that’s very encouraging.
“In the last three months we’ve really worked at the product and ran TV advertising in March and April which helped support that. Consistent growth is where we want to be.”
But rock station Kerrang 105.2 shed listeners from its weekly reach, along with BBC WM and Smooth Radio.
Kerrang’s weekly reach hit 384,000, down from 401,000 and BBC WM was down to 272,00 from 290,000 last quarter.
105.7 Smooth Radio, which saw a quarterly drop in weekly reach from 446,000 to 438,000, found consolation in an increase in average hours per listener – now 13.6 hours a week.
Smooth Radio’s programme controller Alan Carruthers, said: “We are delighted with these results. Once listeners tune in to the station they really love what they hear.”
Nationally, Rajar said 45.1 million listeners now tuned into a radio station each week, a slight decrease of 300,000 on the previous quarter.
Listening via digital remained steady but has increased year-on-year.
17.9 per cent of listening is via digital – such as DAB, digital TV or the internet – up from 12.8 per cent in the same period last year.
Listening via a mobile phone continues to rise – among people aged 15 and over, it increased to 12.2 per cent from 8.9 this time last year.
Even though Terry Wogan’s listener numbers have dropped, his breakfast show remains the most popular in the country.
Radio 2’s Wake Up With Wogan pulled in 7.7 million listeners each week this quarter – down on the previous one when it was a record 8.1 million.
The Chris Moyles Show on Radio 1 has 7.2 million listeners – down from last year and a record 7.72 million last quarter.
But Radio 1 said it was not concerned, pointing out until this point Moyles’s ratings had increased for six quarters.
Overall, Radio 2 saw a drop in listeners from last quarter’s all-time high, with a weekly reach of 13 million listeners.