Consumer agency Furore PR put on its glad rags at the Clothes Show Live at the NEC to produce a fashion show.
The Birmingham-based firm worked on a project with home movie company LOVEFiLM and London advertising firm 18 Feet and Rising.
The show, titled ‘Filmwear’ was a showcase of how people dress while watching films at home.
Furore managing director Nicola Davis said: “We got a call from 18 Feet as they were looking for a company that was based in the Birmingham area who had experience in organising fashion shows. Since Furore PR have previous experience working at London Fashion Week we jumped on board and pitched our ideas as we thought it was such a fantastic opportunity to be part of.”