Communications and design firm Capricorn Studios has received a funding injection ahead of its launch of an innovative new online service for booking car services and MOTs.
Capricorn Studios, which was established in 2007 by two former Codemasters employees, will benefit from money put up by the Advantage Creative Fund (ACF).
ACF is a venture capital fund dedicated to supporting and developing businesses within the West Midlands creative sector.
The cash injection comes as the company, specialists in web design, advertising, communications and branding, is about to launch its new online service www.wisebluefox.com.
The concept for the site is simple.
It provides car owners with an easy way to book servicing and MOTs with their local garages. The online booking service provides the most convenient time and location for the test and makes the booking direct to the garage and then confirms it to the customer online as well as providing directions to the garage.
It was to fund the development and launch of the site that Capricorn Studios looked to ACF for investment.
Capricorn Studios was formed by its two founding directors Dan Gower and Chris Hines. Mr Gower said: “It was clear that for us to develop this website and be able to test it and subsequently launch it nationally we needed to expand our business.
“Through Advantage West Midlands we were advised to talk to ACF.
“It soon became obvious to us that here was a venture capital fund that understood what Capricorn was all about, where we wanted to go and the potential the business has. We had looked at other venture capital funding but we liked the collaborative approach of ACF and the process of due diligence convinced us that this was the partner for us.”