Birmingham creative agency Fluid is popping the champagne corks to celebrate its 15th birthday.

The company, which was launched in 1995 by creative director James Glover, started out at the Custard Factory doing work for the music industry.

But it was an opportunity from a regional video games publisher that gave the agency its first big break, leading to opportunities to work with some of the biggest names in games across the world.

Today it counts global youth and entertainment brands such as Red Bull, ITV, Playstation, MTV and Sega among their client list.

Mr Glover said: “I think being based in Birmingham has really allowed us to maintain our individuality”