Warwickshire digital agency Fish in a Bottle has been asked by Universal Music to create the campaign website and viral for its latest pop music compilation Pop Party 6.0.
Pop Party is one of the top-selling music compilation franchises for younger audiences and follows Universal Music Kids successes including Bratz, Pop Jnr and Dance Party.
The Pop Party World website uses Fish’s Glofish technology that allows Universal to easily and intuitively take control of Pop Party content.
Fish managing director Justin Eames said: “We’re delighted to be working with Universal and are especially excited to have the opportunity to add value to the Pop Party brand. With our blend of creativity, technology and marketing experience Fish in a Bottle has a lot to offer and we’re really looking forward to continuing our work for Universal Music.”
The campaign website includes a popular music quiz viral Pop Party news, a custom movie player featuring tracks from the compilation, promotional competitions and a newsletter signup.
Over the festive period Pop Party 6 hit number nine in the compilation charts.
It’s not the first time Fish, an independent agency specialising in websites, online marketing, TV programme support and educational games, has worked with a major international client.
The firm, which employs 13, counts Disney as a customer.
Fish created the character of British lawyer Bridget Bailey for a game for the BBC and American network NBC coinciding with the first series of the cult show Heroes last year.
Heroes fans picked up on the character and developed websites devoted to Bridget, causing NBC to make the unusual decision to integrate her into the series.
The agency was asked to build a game based on the programme which contained code that meant every time it was aired, the storyline was reflected in the online game.
The agency had creative licence to bring in a new character, which was how Bridget Bailey came about.
She made an appearance in one edition but unfortunately was killed in the same show.
Other innovative Fish in a Bottle projects include a contract with Bravissimo, the lingerie, swimwear and clothing company for women wearing D-K cup bras who chose Fish in a Bottle to create its interactive advent calendar for Christmas last year.
Entries in the branded advent calendar revealed competitions and special offers for visitors to Bravissimo’s website as well as “Boob Banter” advice and extras like downloadable wallpapers and a screensaver.
Fish in a Bottle was founded in 2003 by its two directors Mr Eames and Drew Wilkins.