Birmingham trained jewellery designer Fei Liu has launched his new collection at a sparkling event in London.
The Chinese-born designer, whose collections are stocked in Harrods, Liberty and Harvey Nichols, first revealed his new collection at the International Jewellery London trade fair.
Guests were treated to a Fei Liu afternoon tea party with a twist, with models showcasing delicate jewellery pieces while wearing garments provided by Harvey Nichols in Birmingham.
The new Allure collection was inspired by the success of Fei Liu’s Allure ring, and features 18K white gold and 18K yellow gold in the shape of pendants, rings and earrings.
The collection is designed to draw the viewer’s attention to the central diamonds and stones, Mr Liu said.
He added: “The launch of the new collection was brilliant; the event had such a wonderful response from everyone who attended.
“I wanted to make the launch quirky yet sophisticated and I wanted to combine my eastern values with distinctly British customs which is why I opted for an afternoon tea party.
“It is a great feeling to be returning to International Jewellery London, last year I won the Editor’s Choice for the Whispering ring, so to be back in 2010 launching a new collection, I feel very honoured.
“My whole team has worked extremely hard over the past twelve months.
“I especially appreciated the support from Kevin Breese, general manager at Harvey Nichols Birmingham. “The Harvey Nichols team made sure that our models at the launch were dressed to perfection and I know that they worked hard to make sure that the garments complimented the jewellery.
“Their involvement was icing on the cake and I was so thrilled that they could be a part of such an important venture.”
Along with the Allure collection, Fei Liu also launched new additions to his Dawn and Whispering collections at the event.
Following on from the launch, Fei Liu will also be attending the Birmingham Post Business Awards on September 20 as a guest of Birmingham City Council leader Mike Whitby.
Mr Liu has been invited to attend to highlight his work in both the UK and the Chinese jewellery industry.
The designer opened a store in Beijing last year as part of plans expand outside the UK.
He opened the shop to tap into the growing Chinese market for designer jewellery and to create a showcase for British talent by providing space for up-and-coming designers.
Mr Liu trained at Birmingham’s School of Jewellery, which is part of the Birmingham Institute of Art and Design at Birmingham City University.