The soon-to-be-scrapped regional development agency Advantage West Midlands has appointed Wyatt International to deliver creative and communications support for the region’s European Regional Development Fund programme.
The West Midlands has been awarded €400 million ERDF funding under the current programme until 2013 to create more jobs and boost the region’s competitiveness.
Wyatt has been appointed to bring to life the programme strap line ‘Investing in your Future’ through a series of communications materials designed to attract potential bidders and raise awareness of the benefits of the funding.
Sarah Duggan, communications executive in the Partnerships and Communications Directorate of Advantage West Midlands, said: "The communications strategy is critical in delivering the ERDF programme in the region because it helps us not only to attract potential bidders but also to communicate important messages about the impact of the funding and delivery of projects.
"We were really impressed by Wyatt’s understanding of the brief and their creative treatment which will give the ‘Investing in your Success’ programme a strong visual identity through newsletters, an annual report and bidding round announcements."
Wyatt managing director Karen Bernie added: "We’re really pleased to be working with Advantage West Midlands on such an important project for the region.
"By its nature European funding is a very complex area but we want to make it personal and relevant to the communities."
Regional development agencies like Advantage West Midlands will be abolished under George Osborne’s emergency Budget, with the Government replacing them with partnerships between local councils and business.