Communications and PR agency RBH has won a very differing pair of new projects.
The Meriden-based agency is working with Nuneaton-based Church End Brewery to launch two ales to mark the upcoming EU Referendum.
Called EU Beauty and Screw EU, they will be the subject of a vote on a microsite in a forthcoming event.
Creative director Craig Wood said: "We chose the two names to be deliberately polarising in order to provoke debate in pubs.
"Wherever you find the beers, you'll also find double-sided beermats bearing the words 'In' above the EU Beauty logo and 'Out' above Screw EU."
New posters will appear soon along with a light-hearted film in the style of a public information message from Church End Brewery for people to vote with their head on the matter.
The agency has also been appointed by the National Hairdressers' Federation to deliver a new brand identity.
RBH and the federation will now conduct research with members and non-members before launching a new brand and visual identity across all channels later in the year.
Commercial director Angel Gibbons said: "We are delighted to be working with such an established and respected membership organisation, in an industry that we are passionate about.
"We are really looking forward to creating a strong brand identity to help them reach new audiences and further engage with existing members."