Communications agency Rees Bradley Hepburn has won the brief to promote Drayton Manor Theme Park.
The Meriden-based agency will lead the development of radio, TV and video on demand for the park near Tamworth, having been tasked with developing new broadcast campaigns focusing on the key holiday periods of summer, Halloween and Christmas. The first campaign will launch in July.
Drayton Manor Theme Park is celebrating its 65th anniversary this year and the new adverts will use different aspects of the park, including the recently expanded Thomas Land, the 15-acre zoo, thrill rides and family rides to attract a wide audience.
Marketing manager Alexa Stockham said: "RBH came up with a creative idea that answered the brief fantastically and fits perfectly with the vision we have for Drayton Manor.
"I am confident our target audience will love the new ads as much as we do."
Rees Bradley Hepburn said it planned to source local models and crew for the campaign production and Stratford media agency TMWi will also work with RBH to book the various media channels.