A West Midlands company which has introduced several organisations to new learning techniques is now looking to tap into schools and colleges by using e-business.
Keith Bound runs Image Dynamics from the TechnoCentre in Coventry and uses interactive digital media to improve learning by applying "positive psychology", animated images, words and sound to help people get in the right frame of mind to think laterally and develop key skills such as creativity and problem solving.
He is now increasingly using his website - www.image-dynamics.co.uk - to market the company but also as a portal for people to learn online with a series of interactive functions.
And being nominated as a finalist in the World of Learning Innovation of the year award 2007 has helped the firm to land business across the world - particularly in the USA and Denmark.
Mr Bound is now hoping that education establishments in the area and all over the UK start to use his methods for informal and personalised learning.
"The two sides of the brain learn things in a very different way," said Mr Bound. "The Image Dynamics way of learning taps into the right side of the brain by using imagery as the primary learning source making people see things from a new perspective and much more creative in their problem solving.
"These technologies are not limited to this country," he added. "They work anywhere in the world and there is no better way of capturing a global audience than through a website that meets the needs of clients through interactive digital media.
"I don't think it's acceptable any more just to have a front page with limited information - clients are more demanding with complex needs and require fast solutions to local, regional and global issues.
"Your website needs to engage your customers and clients, there is no better way than having an interactive web environment as it creates curiosity and discovery through a rich engaging experience, generating more interest and business locally and globally.
"Having established ourselves with several firms and organisations, we are now seeking investors and partners to develop our futuristic innovative learning environments for museums, libraries, schools, colleges and universities."
Martin King-Turner, of the National B2B Centre - the e-business centre of excellence for the West Midlands, said: "While Image Dynamics has a very specialist business, many of the features they utilise on the website can be transferred to other companies.
"As Keith says, it's not just a case of having a site for the sake of it. If you can offer potential customers an array of functions, information and activities, they are more likely to come back to the site again and again."
The National B2B Centre is part of WMG at the University of Warwick and funded by the European Regional Development Fund and Advantage West Midlands.
