A Birmingham-based digital agency has completed work for Ann Summers to develop a new microsite and supporting mobile apps to launch a model competition as part of its consumer brand re-launch.
Fast Fwd Multimedia, based at Fazeley Studios in Digbeth, was awarded the contract after pitching to support a re-launch campaign, incorporating promotion of the new Ann Summers brand and new look autumn/winter product range.
Fast Fwd built www.sexyuncovered.com, and created an interactive game to direct attention to the new brand and its quest to find the new face of Ann Summers.
The contest could be applied for through online applications from the public and a dedicated iPhone app developed to allow women to submit their entry to the model search via their smartphone.
Fast Fwd was also involved in the development of social media integration solutions to drive Ann Summers’ 250,000 Facebook fans and 19,000 Twitter followers to engage with the campaign.
After 4,000 women entered the competition, Fast Fwd supported the sexyuncovered.com website as the finalists were featured in Ann Summers’ first TV advert, which aired during the The Only Way Is Essex season finale on ITV2.
Kishen Hawkins, who founded Fast Fwd, said: “The response was enormous. Fast Fwd was responsible for building and running the online voting system so that the public could decide which finalist won the contest – with over 32,000 votes, it had to be completely glitch-free.
“To win a project from such a high profile brand has been a wonderful opportunity to showcase some very strong, creative work.
“Ann Summers has been delighted with the response and we continue to work with the brand.”
Victoria Taylor, marketing manager for Ann Summers, said: “Both myself and my team have been very impressed with the quality of work provided and will continue to use Fast Fwd as our first port of call for any web development initiatives we may require.
“We value the company’s professionalism, flexibility and extended support in shaping and optimising the work we have done.”