Big Cat Group has been appointed to provide media relations to Danish tourist board VisitDenmark for a 17-day festival - the third international-themed recent win for the agency.
The IMAGINATION festival will run between July 27 and August 12 at St. Katharine Docks and will showcase the best of Danish culture, entertainment, business and gastronomy
The agency was also recently appointed to provide marketing and PR support for the East meets West concert in June at the Royal Albert Hall and also for The Voyage, an outdoor dance-theatre event held in Birmingham City Centre.
The show was performed aboard a custom built 50ft ship, and drew a crowd of 15,000 over three nights.
Anthony Tattum, managing director of Big Cat, said: “We are thrilled to be involved in this celebration, which marks the coming together of cultures from all over the world.
“VisitDenmark have provided Big Cat with an excellent opportunity to promote the Danish culture, which we are extremely excited about.
“We can’t wait for this unique event, which will showcase the fantastic food, arts, and culture that Denmark has to offer.”