A company based in Coventry is hoping to get the whole world ranting and raving after discovering it has an international market for its communication systems.

Rapide Communication, which is based in Heron House at the University of Warwick Science Park, has grown its overseas client-base following help from the Coventry and Warwickshire Chamber of Commerce.

The firm is at the cutting edge of a range of technologies which help businesses communicate with their staff and customers.

One product, Rant and Rave, allows customers to offer feedback on a company in an instant using either text, email, the web or voice.

That data is then collated and analysed to help businesses find out exactly what clients are saying about them. Rapide also offers clients a service which can analyse posts on the web about the company including on blogs and forums.

Following a trade mission to an event in Spain last year through the ICT Cluster programme, the company is now working in and exploring markets in Europe, Asia and America with everything from medium-sized companies to Blue Chip firms.

Nigel Shanahan, managing director of Rapide Communication, said: “We recognised several years ago that businesses could take advantage of new technology to communicate with their staff and customers.

“We have grown massively since then and we believe international trade will become more and more important to our business

“We are working with a range of blue chip companies and are firmly looking to open up new markets around the world.

“The Chamber’s international trade team has proved to be a big help in our overseas work.”

Bineet Desai, who is the UKTI’s West Midlands Lead for information and computer technology cluster at the Coventry & Warwickshire Chamber of Commerce, said that Rapide Communication proved that firms in the service sector could export just as easily as manufacturing companies.

Mr Desai said: “There is a common misconception among many service providers that, without a physical product, it is almost impossible to export.

“But Rapide Communication prove that there are global markets out there for technology companies and they are a great success story for the region,” he added.