The Birmingham Post will be accompanying its multimedia relaunch next week with one of the biggest marketing campaigns in its history.
On Monday, October 20, a transformed, compact Birmingham Post will be hitting the streets for the first time.
And it will be accompanied by a multimedia marketing campaign across print, TV, online, mobile, targeted product sampling and branded events.
The Post has agreed deals with several big name partners for the new paper’s marketing campaign, although details cannot yet be announced publicly. The multimedia marketing campaign will reflect a new product that is one of the first truly multi-platform news products in the country.
As well as being relaunched in a compact format, the new Birmingham Post will also be the first regional newspaper in the country to offer a fully integrated print, online and mobile service.
Still with the highest standards in journalism and commitment to quality, the Birmingham Post will feature new daily sections including 24 Hours (a snapshot of the day before and agenda for the day ahead), The Pen Picture (a daily interview with a key local figure) and Post People twice a day.
Marc Reeves, the editor of The Birmingham Post said the paper would not just be a change, it would be a complete reinvention.
He said: “This is the most radical change to any regional newspaper I have ever been involved in, as it extends the Post’s influence to the cutting edge of new media technologies, while remaining firmly rooted in the principles of serious, grown-up journalism.”