The Convergence Group which supplies communications services throughout the UK has appointed Birmingham PR and marketing communications agency Wyatt International to handle its media relations.
Wyatt secured the contract with the Warwick company following a multi-agency pitch.
It is now responsible for co-ordinating and implementing Convergence’s strategic PR campaign.
Wyatt’s main objective will be to support continued brand and profile building as well as generating awareness of the company’s capabilities among target industry sectors.
Neal Harrison, commercial director of the Convergence Group, which provides IP and Data network solutions, said: “We were very impressed by the way the team approached the brief and knew immediately that we wanted to work with them. They have planned a very results driven, impressive PR campaign. The strategy they devised meets our objectives of being recognised as a market leader of value to the industries we serve.”
Services include remote access internet based security solutions and network based Microsoft Exchange services. The group provides tailor made packages depending on the need of the organisation.
Wyatt managing director, Karen Bernie added: “We heard we had won the business on the way back from the pitch and it is great to have on board a client that shares our passion and drive for the campaign. Convergence is a fast-growing and successful company and we are looking forward to building a high profile media relations campaign for them.”