A major rollerball pen company has appointed Midland-based communications specialists Connect PR as its lead agency.
Mitsubishi Pencil Co, owner of the uni-ball brand, will work alongside Connect to deliver sustained PR campaigns over the next 12 months and to focus on promoting the company’s latest innovations.
Established in Tokyo in 1887, Mitsubishi Pencil’s “uni” brand derives its name from the word unique.
Mitsubishi Pencil Co marketing manager Stuart Barker said: “This is an important time for uni-ball as we are launching a number of exciting new product lines into the market and looking to confirm its high standing within the market place.”
Connect Communications is part of the Connect Group based in Wolverhampton and South Staffordshire.
Connect managing director Hazel Crawford-Upton said: “Mitsubishi Pencil Co is one of the world’s largest stationery brands. Everyone here at Connect is looking forward to the challenge of delivering a long-term communications strategy across its entire market sector and further enhancing its reputation for high-quality writing solutions.