Digital agency Clusta is celebrating after clinching a deal with fashion magazine Look, shortly after completing a website for drinks brand Dooleys.
The firm won the brief to do the online advertising for Look, which is Britain’s best-selling fashion weekly. It has been given the job of creating a digital campaign to drive traffic to the IPC Media magazine’s website.
Clusta will be using 3D software to create 20-second animated adverts featuring clothes appearing to fly out of the screen, which will be used on www.lastminute.com and other IPC websites.
The digital campaign will be running alongside a print campaign in other fashion magazines.
Matt Clugston, the creative director at Clusta, said: “Bringing the current print campaign to life online called for the highest quality animation and creative insight. As a result, the combination of interactive technology and high standards of digital design has produced a chic and engaging campaign.”
Tara Steadman, senior marketing manager at Look, added: “Clusta has done a fantastic job at interpreting the brief and bringing to life Look’s campaign objectives within the creative in order to maximise effectiveness. The team has been extremely professional and enthusiastic, ensuring that we have been completely satisfied throughout the development process.”
The Look contract comes hot on the heels of another Clusta success, when it designed the first website for Dooleys’ toffee-flavoured vodka as part of a wider marketing campaign for the drink. Clusta were brought in by brand communications agency Cubo, which launched the Dooleys campaign on March 25.
The company set up a microsite that uses an ‘interactive brand personality’ – Cheryl – to bring the brand to life. Cheryl greets website visitors when and shows them around her flat, which acts as the setting for the site.
The campaign is aimed at 24-32 year old females to raise awareness and drive sales of the vodka drink. Other aspects of the campaign that were launched in March included TV sponsorship on LIVING2 and an in-store promotion.
Cal Ledward, the director at Cubo Brand Communications, said: “Dooley’s were keen to bring the brand right up to date so we knew that the digital element had to play a significant role and that Clusta were the best agency to help us. Cheryl is the kind of personality that the target market can identify with.”
Arran Aver,the head of digital at Clusta said: “This is the first UK site for Dooley’s – a great opportunity for them to utilise digital possibilities and grow the online presence of the brand.”