Pioneering Birmingham digital design firm Clusta has been asked by CoolBrands, the annual initiative which seeks out the UK’s coolest brands, to revamp its brand identity.
The CoolBrands programme pays tribute to the UK’s coolest brands and is accompanied by a book, newspaper supplement and a website profiling the 500 qualifying brands.
Clusta managing director Russell Townsend said: “CoolBrands aims to highlight UK brands that have become the coolest and most iconic in their field.
“It therefore goes without saying that CoolBrands’ brand identity, whether digital or in print, needs to compare equally with those it places on the highest pedestal.”
Clusta is designing a new website for CoolBrands which will include interactive features such as the ability to nominate next year’s brands and an overview of the selection process and council member profiles.
As well as revamping the CoolBrands website, Clusta will redesign the CoolBrands book, material for the 2009 CoolBrands event in Camden and the 32-page CoolBrands supplement to be distributed with the Guardian.
Clusta also created a bespoke font developed specifically for the CoolBrands book and website.
Clusta creative director Matt Clugston said: “It’s been a great contract win for us. We were approached last year by the guys from CoolBrands who came to us through word of mouth.
“They had a look at our website, liked our style and asked us if we wanted to get on board.
“We were very keen as we know it gets a lot of exposure among the big brands in London.”
Ben Hudson, chief executive at Superbrands the company behind CoolBrands, said: “We’re in constant contact with the coolest brands in the business and it’s vital that our day-to-day identity reflects our reputation. Clusta’s portfolio of work showed them to be a great choice for the job.”
The CoolBrands are chosen by an independent council of experts, including fashion designer, Ben De Lisi, TV presenter June Sarpong and Radio One DJ Trevor Nelson, as well as the members of the public.
The CoolBrands contract win comes after the firm’s recently scooped a Graphis Gold Award and made it onto the Cannes Cyberlion shortlist for its flash web design for US advertising firm Hal Riney.
Clusta created a site for Hal Riney that users can navigate using just a webcam without the need for a keyboard or mouse.