Birmingham-based consultancy Clive Reeves PR has won a new brief from the European Tyre and Rubber Manufacturers' Association.

The Colmore Row agency will run a trade campaign that will include multi-language press materials and film.

The agency has previously worked on tyre industry campaigns across Europe including the introduction of the EU tyre label in 2012.

For this project, it will be teaming up with Birmingham film producers Rebel Uncut to deliver a series of short films.

Managing director Clive Reeves said: "We are excited to be appointed by the ETRMA and always enjoy working in Europe.

"It's a different approach to communications when you are tasked with delivering key messages that have to survive the nuance of translation into so many different languages.

"One of the criteria for selecting an agency for projects like this is having native English speakers who are able to create materials that are ready to translate, without the influence of any other languages flavouring the subtlety of the stories to be written.

"One of the most adaptable and effective ways of telling a story to a diverse audience is through film and we have been shooting in Germany, Luxembourg and the Netherlands as well as the UK."

Part of the campaign will include a film on the service life of tyres and will trace the history of a Birmingham-built classic Mini which has been in the Reeves family since 1980 and in storage for the past 20 years.

Julia Higginbottom, managing director at Rebel Uncut, added: "Digital agencies are working with interesting and diverse projects across the UK and it's an exciting time for film and TV too, particularly in Birmingham with the return of international-selling productions being shot here.

"It's tremendously gratifying to be able to export some of our skills and expertise and bring international business into the city."