Creative agency Clevercherry has welcomed three full-time employees on board after completing the company's apprenticeship scheme.

A total of 30 young apprentices have been employed and trained over the past year, studying for a Level Three BTEC qualification in digital and graphic design, while getting hands-on experience and working on live creative briefs with one-to-one mentoring from design professionals.

Three of the apprentices have now been promoted to fill three full-time roles within the Jewellery Quarter -based agency.

Ammarah Iqbal, aged 19, will join the creative team as studio assistant, while Ryan Dakin, 19, and Josh Singh, 18, each join the business as assistants to the account handling teams.

Account director Lucinda Cox said: "Choosing which of the apprentices would be promoted to join the agency on a full-time basis was really tough - all the applicants were of such a high calibre and blew us away in their interviews with their confidence, creativity and flair.

"We really did struggle to pinpoint our top three. Our digital director, Dave Shaw assisted in the selection process and helped highlight Ammarah, Josh and Ryan as the standout candidates from the programme and we got them on board as soon as we could.

"We're constantly growing our business, so they will provide us with much-needed support."

Clevercherry won the VQ Employer of the Year award for its apprenticeship scheme earlier this year.

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