A collaboration between Staffordshire University and ceramics firm Aynsley China Ltd has been recognised as outstanding.

The Knowledge Transfer Partnership (KTP) was embarked on in 2006 with the aim of setting up an in-house design resource with associated new digital technologies and re-establish Aynsley China as a design-led manufacturing business. The successful KTP Associates, Claire Renn and Adele Barnes – both Staffordshire University MA Ceramic Design graduates – worked closely with Professor David Sanderson and Aynsley China’s Head of Design Paul Hulme to introduce fresh new ideas into the company. As well as winning the Lord Stafford award for Achievement in Innovation, the KTP has now been recognised by a panel of independent assessors who have awarded a certificate of excellence. The KTP Grading Panel awarded the highest grade of ‘Outstanding’ to the KTP for achievement in meeting KTP objectives.

Professor Dave Sanderson said: “This is an excellent result coming on the back of our success and recognition in the Lord Stafford awards.

“Our extensive links with industry naturally enhances the learning experience of our students. Enterprise is central to our activities in ceramic design and we hope that this will encourage other companies to want to do business with us.”

KTP Adviser for the West Midlands Dr Russ Bromley added: “As someone who grew up in Stoke-on-Trent, I’ve always been disappointed that we don’t have more KTPs in the area and that my work has been largely centred around the Black Country. Stoke-on-Trent has very particular business needs and it is particularly gratifying to be working with established companies such as Aynsley as they streamline business to suit the modern age.”