An 18-year-old - already hailed as an 'ebusiness' entrepreneur - has joined a campaign to promote enterprise among young people in the West Midlands.
Calum Brannan is the founder of PPLparty.com, a social networking website with over 400,000 members worldwide.
He has become an ambassador for the Make Your Mark in Coventry campaign, which aims to inspire the next generation of Alan Sugars and Richard Bransons.
The former Ash Green School student will offer advice to people across the city and help to promote entrepreneurial ambition.
Calum hopes that his experiences of starting a business, which is based at Electric Wharf in Coventry and employs six people, will highlight the opportunities to those tempted by setting up alone.
"I think it's really important for more young people to realise that starting their own business is a career path which is equal to apprenticeships or going to university," Calum said.
"I really want to inspire other young people to start their own business and hopefully by passing on some of my experience it will help others even more.
"I've found that my age has not really been a problem. There are some small issues I've come across, such as not being able to open a business account and obtaining insurance - but I've also discovered that being young some-times gives you advantages.
"People are willing to help you more and are patient. I also think that Coventry offers a lot of opportunities because the Chamber of Commerce and organisations like Make Your Mark help you overcome problems and offer really useful advice."
Calum created PPLParty.com in his bedroom when he was aged just 15. The network is aimed at young people and clubbers across the UK.
The site allows users to create a profile, with photos and details about themselves, and the website lists club details and advertises relevant promotions.
The success has led to several awards for Calum and his team - including a personal award from Director magazine for 'Director of the Month'. He has also been profiled in the Financial Times and The Guardian.
But Calum is quick to stress that the advice he will offer to business-minded young people will often revolve around listening and learning. "One of the highlights I have had was working for Doug Richard, who was one of the original Dragon's Den judges. Being part of a team with him taught me so much and by learning from that experience, I gained the confidence I needed to go full-time with my business," he said. "The lessons I learnt there I still practice today. We always listen to our users, and it's their feedback that will ultimately define our path. "It's important to stay positive, to set realistic goals and even set the odd ambitious one. If you go for it, you'll be surprised what you can achieve."
Sarah Bevan -Fischer, leader of Make Your Mark in Coventry, says Calum's story highlights how following a passion can result in exciting ventures.
"Calum is a fantastic role-model for anyone contemplating starting a business. He's taken an idea he had in his bedroom and turned it into an award-winning company, with over 400,000 users. The exciting element is that he's only 18.
"It's refreshing that Calum is among the breed of local people who want to share their experiences to help others do well. All our ambassadors feel a social responsibility to make sure that anyone who wants to turn a dream into a reality has the right advice to do so.
"Calum's business acumen has helped him this far. Early on, he identified local organisations who could help him in a variety of ways - whether it be advice, making contacts or offering funding. It's proved fruitful and how he is now leading a successful business forward.