Some of Europe’s top business brains will be in Birmingham delivering interactive seminars as part of Hello Digital week this month.
Neelie Kroes, vice president of the European Commission, Peter Hinssen, co-founder of Across Group, and online Dragons' Den guru Julie Meyer will be talking to businesses in the city about how best to utilise digital technologies and learn how it can lead to increased profitability.
The Hello Business conference, now in its third year, is part of Hello Digital organised by Digital Birmingham.
The events will run from October 18 and 22, and coincide with the public spending review announcement.
Delegates from across Europe and Africa will be attending the week’s two key events at the International Convention Centre and Custard Factory.
Beyond 2010 will explore how public service organisations can provide more for less through digital innovations, delivering better, more efficient and sustainable public services in a time of increasing austerity.
It will cover a range of topics from making the switch to digital, understanding the risks, managing change and technology and digital marketing.
Deputy leader of Birmingham City Council, Councillor Paul Tilsley, said: “We’re extremely excited about this year’s programme of events.
“Not only will the conference feature some of Europe’s leading experts in international business and digital technology such as Horst Hortner, Neelie Kroes, Julie Meyer and Noah Falstein, but visitors will also be given the opportunity to attend surgeries on subjects ranging from social media to search engine optimisation.
“Innovation and differentiation are more vital than ever in today’s economic climate.
“Hello Business will enable visitors, whatever level of understanding they have of digital, to learn and understand the tools and models available to assist in their development and growth.
“By utilising the tools and techniques explored throughout the conference, businesses will be able to unlock opportunities that can increase market share and profitability.”
The conference will be addressed by a number of high profile guests including Charles Leadbeater, former No 10 policy advisor, Richard Allen, director of policy EU for Facebook, John Suffolk, chief information officer for HM Government and professor Richard Shadbolt, the Government transparency and open data advisor.
*More information at www.hellodigital.net