Brilliant Birmingham has been appointed by East Midlands-based lingerie firm Eveden to manage its £1 million annual media spend.
The firm won the contract, which will start with Eveden’s Autumn/Winter 2010 campaign, after a two-way pitch.
Eveden specialises in the design and manufacture of lingerie for women with a fuller bust and fuller figure, with core brands being Freya, Fantasie, Fauve, Elomi and Goddess.
The campaigns will be integrated across women’s magazines and online primarily.
Ann-Marie Manley, head of marketing at Eveden, said: “We are very excited to have Brilliant on board as our media planning and buying agency.
“We look forward to some great communication solutions emerging out of our partnership.”
The activity will be planned and bought by Brilliant Birmingham and creative will be produced by fellow West Midland firm Rees Bradley Hepburn.
Paul Bramwell, managing director of Brilliant Birmingham, said: “This is a great opportunity for us to work with a locally based company on some fantastic, high-profile brands.
“We’re looking forward to working closely with Eveden and RBH to create impactful campaigns that will deliver stand-out in an increasingly competitive market.”
Brilliant Media is a privately-owned media agency based in the North of England, with offices in Leeds, Manchester and Birmingham.