Obsessive online fans of a game character created by a Midland company prompted the makers of US TV drama series Heroes to bring her to life in the new series.
Warwick-based digital agency Fish In A Bottle created the character of Bridget Bailey, a British lawyer, for a game for the BBC and American network NBC coinciding with the first series of the cult show last year.
But Heroes fans all over the world quickly picked up on the character and developed websites devoted to Bridget, causing NBC to make the unusual decision to integrate her into the third TV series.
Fish In A Bottle managing director Justin Eames said: “As far as I’m aware it’s the first time it has happened that way round
“It’s a very big step for us to be given the green light to develop our own character and content and to see it go as far as a show. It just shows the opportunities convergence holds and it’s great to be a part of that.”
Fish In A Bottle was asked to build a game based on the programme which contained code that meant every time it was aired, the storyline was reflected in the online game.
But the agency was allowed a little creative licence to bring in a new character, which was how Bridget Bailey came about.
She made an appearance in last Wednesday’s edition, but unfortunately was killed in the same show.
