A new Birmingham-based online venture is up and running – in the shape of Brandweaver.
The new concept, an advanced online artwork creation and web-to-print system, has been launched with major customers already on board, including leading leisure business, Tattershall Castle Group (TCG).
Brandweaver enables businesses to produce a range of marketing materials online – from direct mail to POS, banner, email, brochures, web and advertising.
The system is designed to act as an online artwork creation and print management facility, as well as a centralised communication, reporting and budget tracking system.
Jonathan Royle, Marketing Controller for TCG, said: “Since we started using Brandweaver, we have saved an average £7,000 per month on artwork creation and 16 per cent on our printing costs.
“This adds up to a significant saving across the year and with no set-up costs involved, there have been no barriers to prevent us reaping the immediate rewards.”
Scott Wallace, managing director of CO3, provider of Brandweaver, said: “Without a system like Brandweaver, businesses of any size have to deal with inefficient processes, pricey one-off print jobs and a lack of brand control.
“There are other web-to-print systems available on the market, but they are basic, inflexible and can cost up to £40,000 just to set up.
“There is a real need for this system, especially in an economic climate where competition is tough and the need to control costs is stronger than ever.
“We wanted to make it as accessible to a one man band as it would be to a major retailer or printing business. We are really proud of this solution and are delighted with the interest we have already received from a number of businesses.”