Branding guru Michael helps shout about Birmingham
Design and branding supremo Michael Wolff returns to Birmingham’s Eastside for a debate on creative leadership and direction in the city this month.
The event, organised by regional representative group Creative Republic, will explore the concept of a “creative director” role for the city – a high-profile position with responsibility for championing arts, culture and design.
A Creative Masterclass with Michael Wolff will take place on 27th November at 5.30pm at Fazeley Studios, the city’s creative and digital cluster, and offers an opportunity to engage with one of the UK’s most respected branding experts on issues close to the city’s heart.
Looking ahead, Michael said: “It is currently a very tough time with much pessimism – certainly a great time for a city to generate self-confidence and optimism. Encouraging and supporting Birmingham’s creativity is the most effective way. It’s a privilege for me to do what I can to enable this to happen.”
As co-founder of the Wolff Olins brand agency, Michael Wolff created identities for Audi, VW, BP, Citigroup, P&O and the rebranding of the Labour Party.
Entering design in the mid-fifties, he worked across the industry from architecture to graphics and is a world-renowned voice on innovation and identity.
Birmingham is often accused of poor promotion and under-representing individuals and organisations working in creative and cultural industries in comparison with Liverpool and Manchester.
Yet the West Midlands is home to hundreds of thousands of professionals working in the creative and cultural industries, contributing around £6.6 billion annually to the regional economy.
Creative Republic chair Helga Henry said: “We were delighted to welcome Michael to Birmingham earlier in the year for a research trip in the city, when he experienced many of our truly great cultural and creative assets.
“We hope the masterclass will help us champion our many strengths as well as offering a platform for engagement between creative professionals and Creative Republic.” The organisation develops and coordinates events for people with a passion for the region to encourage the sharing of proactive ideas and aspirations for the creative future of the West Midlands. Projects include working with Birmingham City Council to shape the Big City Plan, the Regional Economic Strategy and supporting the Created in Birmingham blog.