Birmingham-based shopping website www.easyfundraising.org.uk is helping UK charities to beat the credit crunch to the tune of more than a third of a million pounds.
The site, where shoppers generate free donations to the good cause of their choice when shopping with more than 500 well known retailers, has processed £350,000 in donations for good causes around the country since the company's launch in October 2006, including over £80,000 since January this year.
Shoppers generate donations of up to 15 per cent of the purchase price for their chosen cause simply by using the links provided on the easyfundraising site.
Retailers include M&S, Amazon, NEXT, Boots, eBay, Dell, Woolworths, Direct Line, Screwfix, Interflora, Staples, Expedia and many more.
Becky Coleman, spokesperson for easyfundraising, said: "At a time when the economic climate is uncertain and many charities and good causes suffer as people tighten their belts, our site offers them a lifeline.
"Their members and supporters don't need to dig deep to donate, but merely shop online for their everyday products such as books, clothing, food, toys, travel, even insurance and every purchase they make through the easyfundraising site will benefit a cause close to their heart."
Easyfundraising is a completely free service and provides charities and good causes with a constant source of valuable fundraising income.
Non profit organisations can register to use the site, including schools and nurseries, sports clubs, youth groups such as brownies and scouts, churches and individuals undertaking sponsored events and challenges.
Becky Coleman added" "£350,000 raised for good causes is a fantastic milestone to have reached in such a short time and only hints at the vast potential our service offers this type of organisation."
Local organisations using the easyfundraising site include the Birmingham Rep, TLC Lottery and Little Hearts Matter.