The creator of a Birmingham app which aims to help people with everyday memory problems has won a competition run by taxi app Uber.
Mary Matthews founded Memrica which collates data, image and sound files to ensure everything needed for a task, event or appointment is available in one place.
She won the UK arm of UberPITCH, a European start-up competition which connects entrepreneurs to investors.
Memrica, which is based at Innovation Birmingham Campus, was one of four winners from across Europe, chosen from more than 4,000 entrants from 21 countries.
After being selected, Ms Matthews was awarded a trip to Berlin to meet Travis Kalanick, founder of Uber which is famous for its taxi app.
She said: "What an honour to be chosen.
"It's been an amazing experience and fantastic to meet Travis who was generous with his time and gave some great advice.
"I want to thank Silicon Canal for bringing the opportunity to Birmingham - it goes to show we have world-class businesses here."
Memrica is one of 15 early-stage companies receiving support from Innovation Birmingham's e4f Inspire programme which delivers a series of workshops, keynote events and seminars in order to accelerate the growth of entrepreneurial tech companies.