A Birmingham visitor attraction has commissioned city talent for a Midland cinema marketing campaign.
Sea Life Centre Birmingham used city production company CMA Video to produce a Midlan wide cinema advertising campaign using only local talent.
Another Birmingham company, Alan Sharman Agency, provided the actors, Leicestershire clothing company Joules provided the wardrobe and styling, while the advert was completed with a voiceover from This Morning’s Birmingham show business reporter Alison Hammond.
The advert is being shown ahead of Disney’s Finding Nemo 3D and other family films.
Sea Life Centre Birmingham’s marketing manager Jamie Turner said: “Creating this advertising campaign was a new direction for us.
“We were delighted to be able to tap into the abundance of talent and creativity right on our doorstep to get an amazing end result and to support businesses within our region too.”
CMA Video owner and creative director Mitchell Remes said: “We are delighted that businesses are seeing the value of video as a marketing tool as it allows companies to present themselves in a real dynamic, engaging way.
“In the case of the Sea Life Centre we really feel that the advert brings the centre to life for anyone who hasn’t been yet.”