A newly launched PR and communications agency has been appointed to create a new magazine for Birmingham's Retail Business Improvement District.
Edwin Ellis Creative Media, which is run by former Birmingham Post editor Stacey Barnfield and his wife Catherine, has won the brief to produce a new bimonthly magazine called Edit.
The 16-page publication will feature BID news and updates and aims to raise the profile of its member businesses at a time of huge growth in the city’s retail sector.
A BID is a defined geographic area within which businesses pay an additional tax to fund improvement projects.
Some of the biggest names in the city's retail sector come under the remit of and support Retail BID including John Lewis, Selfridges and Harvey Nichols.
In addition, the BID also works with hundreds of independent retailers and outlets across the city centre.
Edwin Ellis Creative Media will oversee all content, design and photography contained in Edit, with guidance from Retail BID managers Steve Hewlett and Assia Sohaib.
The first edition of Edit is due out in late November and will look at the BID’s Christmas campaigns, the recent relaunch of The Mailbox and a new city centre pocket map for tourists.
The publication will also contain news on work to make the city centre a safer and cleaner place, such as chewing gum litter removal projects and a charity-led waste reduction scheme.