European-wide public relations consultancy Trimedia was named Agency of the Year at a major international awards ceremony in Budapest.
Trimedia, which has had an office in Birmingham for over 40 years, scooped the award at the 2008 European Excellence Awards 2008 honouring the best communications efforts across all industries and regions in Europe.
More than 1,000 campaigns were entered in the European Excellence Awards and Trimedia triumphed over international competitors including Burson-Marsteller, Edelman and Weber Shandwick to be named Agency of the Year.
Another three of the firm’s campaigns were also celebrated in the awards, including Trimedia UK’s WRAP: Love Food, Hate Waste campaign to cut household food waste, which topped the Ecology & Environment category.
Trimedia chief executive Michael Murphy said: “We have more than 400 talented consultants right across Europe.
‘‘This accolade really belongs to them, along with our wonderful clients who entrust us with their reputations every day.
‘‘Together we’re achieving something special at Trimedia.
“We’ve made massive progress in the last four years and Trimedia is recognised as a multi-award winning, organically growing, profitable, major player in the European PR marketplace and a serious challenger to the establishment.”
Rachel Roberts, director of Trimedia’s Birmingham-based Midlands operation, added: “From Birmingham, Brussels, Berlin and beyond we have been proud to deliver some great campaigns so it is good to be recognised as the best PR business in Europe.
“This isn’t the first time this year we have achieved success on the European stage – our work with Bullring to support their urban beach in Summer 2007 was also recognised at the European Sabre Awards in Venice.
“Our Life’s A Beach campaign was shortlisted as one of the best campaigns within the retail sector from across Europe as well as achieving national and regional success at the CIPR Pride Awards.
“It’s great to get these awards, but we never rest on our laurels so the challenge now is to continue to deliver the same level of success for our clients in 2009.”
The Birmingham office of the firm recently worked on the launch of Highcross, Leicester’s new landmark £350 million shopping centre development.