Prova PR has won the public relations account for Manheim, the UK’s largest automotive services company.
Prova already has existing clients across fleet management, vehicle manufacturing and motorsport and its business to business campaign will highlight Manheim’s total retail and remarketing capability.
Manheim recently acquired Motors.co.uk and delivers specialist retail and web-based marketing support to 200 of the UK’s top dealer groups.
Craig Mailey, marketing director at Manheim, said: “With the acquisition of Motors.co.uk, this is a very exciting year for Manheim and our focus now is to drive the totality of our offering – remarketing, retail and defleet, through our branding. We believe Prova’s knowledge and experience in the fleet and wider automotive sector will help us to position this messaging and we look forward to developing a strong partnership with the company.”
Richard Postins at Prova said: “Manheim delivers dynamic and innovative solutions to stakeholders at every stage of the used vehicle market, not to mention unparalleled customer service - something we hope to mirror in our own offering.
“We look forward to building on Manheim’s renowned reputation.”