Jaguar Land Rover has won a third award for its multi-platform recruitment campaign Ultimate Destination.
The campaign was honoured for its ‘‘stunning, world class camera work’’ in the Audio Visual Broadcast category at the Recruitment Advertising Awards.
Ultimate Destination features a film of Warwickshire artist Ian Cook using Jaguar and Land Rover remote control cars to create an image of the world.
The campaign also features Caricature – a social media application located on the Jaguar Land Rover careers website. Caricature allows individuals to upload an image of themselves, which is then recreated on a digital canvas in the style of the artist. The final artwork can then be shared on social networking sites such as Facebook, Twitter and LinkedIn with the aim of raising the profile of the career opportunities available at JLR.
The campaign has seen more than 45,000 people apply for roles across the business in 2011, with more than 3,000 successful applicants.
HR director Des Thurlby said: “This is the third time that our Ultimate Destination campaign has been recognised for its unique and engaging approach to recruitment. Attracting the best and most driven talent into the company remains our priority and the campaign continues to raise awareness of the multi-faceted and truly international nature of a career within the JLR business.’’