Ember’s YouTube video showing a festive flash mob bringing Birmingham city centre to a standstill has clocked up more than 22,000 views in the first few days.
The film, which features the BBC broadcaster Richard Bacon and involved all-over lycra “morph” suited santas, has already raised more than £2,000 for Birmingham Children’s Hospital.
Ember’s managing director Catherine Allen said: “The film is proving a big success.
“As well as raising money for a very worthwhile cause, we also wanted to give people a flavour of the creative talent we have in the West Midlands – and, most importantly, to put a smile on people’s faces. We’ve managed to achieve all three.”
Dorine Mwesiga, who choreographed the dance, said: “The opportunity of street dancing in order to raise money for charity really appealed to us. The reaction of passers-by to our strange festive characters was phenomenal, they even started joining in.”
The video was sponsored by Hollywood Monster and management consultants Winning Moves. Robin Powell, Ember Television’s executive director, added: “Corporate social responsibility is a big priority for companies now. As well as raising money for good causes, projects like this can be very powerful promotional tool – a way of engaging with people much more effectively than via conventional PR or marketing.
“We’ve even made a special version of the flash mob viral for one of the sponsors which includes a recorded Christmas message for their customers. It’s much more original than sending out corporate Christmas cards.
“Halifax Bank’s Christmas choir videos in aid of Save the Children have also been a big hit. Films like these are going to be extremely popular.”
You can watch Ember’s Christmas flash mob viral by typing “Lady Gaga Christmas Flash Mob Starring Richard Bacon” into Google.